Investment Management

You deserve to have your portfolio managed by people you know.

Investment Philosophy

We know that you want to reduce your risk, keep your cost of investing down, and minimize taxes. Our team studies numerous independent research services to make our investment decisions and monitors your portfolio to make sure it is in line with your long-term investment objectives.

Code of Ethics

WFA San Diego believes that fee-only compensation is the best way to meet our fiduciary responsibility to you. We strive for excellence and to provide our services in the utmost ethical manner. This is why we promote and adhere to the CFA Institute’s Statement of Investor Rights. As CFP® practitioners and CFA® charter holders, we are bound by both the CFA® and CFP® code of ethics.

Statement of Investor Rights

  • When engaging the services of financial professionals and organizations, I have the right to…
  • Honest, competent, and ethical conduct that complies with applicable law
  • Independent and objective advice
  • Fair treatment with respect to other clients
  • Understanding of my circumstances

CFA Code of Ethics

  • The Code of Ethics maintains that you must:
  • Place the integrity of the profession and the interests of clients above your own interests
  • Act with integrity, competence, and respect
  • Maintain and develop your professional competence

CFP Code of Ethics

When it comes to ethics and professional responsibility, CFP® professionals are held to the highest of standards, as outlined in CFP® Board’s Standards of Professional Conduct. They are obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP® Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP® professionals are subject to CFP® Board sanctions if they violate these standards.Integrity: Provide professional services with integrity. Objectivity: Provide professional services objectively. Competence: Maintain the knowledge and skill necessary to provide professional services competently.Fairness: Be fair and reasonable in all professional relationships. Disclose conflicts of interest. Confidentiality: Protect the confidentiality of all client information. Professionalism: Act in a manner that demonstrates exemplary professional conduct. Diligence: Provide professional services diligently.